How to Turn Your Business into a Local Lead Generation Machine

Posted on Apr 20, 2017

For the average business owner, lead generation is now more difficult than ever. Direct mailing is no longer as effective as it used to be. Investing in print advertisements in the local paper has also become less reliable over time. Advertising in the Yellow Pages today is basically ineffective. In addition, many businesses are currently losing customers to online sellers.

Local lead generation puts small to mid-sized businesses in contact with their first customers and is key to developing a solid customer base. For many local brick and mortar enterprises, generating quality leads is an ongoing challenge. However, there is a relatively simple process involved with turning a website into local lead generation machine.

Researching Local Leads

Gather insightful data about the online behavior of local leads. This information can be used to identify the best timing and...

The Ultimate Local SEO Guide

Posted on Apr 1, 2017

As a business owner in the Millennial era, maintaining an effective digital presence online is becoming more important every day. For small businesses, mastering local SEO techniques is becoming the standard for remaining competitive in any given industry. Optimizing local SEO takes work, but great progress can be accomplished rather quickly with the right approach.

Website Optimization

Properly optimizing the website is a basic requirement for achieving local search visibility. Without a serious investment in website optimization, competitive rankings are more likely to be unfounded and a result of good luck.

Schema markup code should be thoroughly wrapped in NAP components, improving Google's recognition that the website's referring to a physical location. Content Optimization should prioritize writing naturally over anything...